PHILIPPINE
AIRLINES
MARCH 2025
OVERVIEW
The Philippine Airlines (PAL) was founded in 1941 and has been operating for over 80 years with the same name since its founding. It is the Philippines’ largest flag carrier and in July 31, 1946, PAL became the first Asian airline to cross the Pacific Ocean. It is also the only full-service network airline and the first commercial airline in Asia flying to 32 destinations in the country and 40 destinations in Asia, North America, Australia, and the Middle East.
The purpose of this rebrand was to help improve and modernize the imagery of PAL’s original logo while staying true to their brand personality: hospitable, sincere, and adaptable. This new logo aims for the brand to shine with confidence in the sky and let travelers know, this is truly the airline they should fly with.
TOOLS USED
Pencil and Paper
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
APPROACH
I chose the same color theme, but made adjustments to the typeface and logo mark. Their original logo already included a sun, but it was very outdated. The original sun from the flag is very symbolic, so I incorporated it into my design while also including wings to signify not just flight, but for the Philippine Eagle, the country’s national bird.
SKETCHES
COLORS
LOGO VARIATIONS
BUSINESS CARD
AIRPLANE DESIGN
BOARDING PASS
UNIFORMS
PENS
BRAND STYLE GUIDE
EVENT GRAPHICS
Name Badge
Facebook Banner
Poster
ALL WORK
PREVIOUS
NEXT
LET’S GET CREATIVE!
Have inquiries or interested in collaborating? I would love to help design your ideas and make it come to life!
PHILIPPINE AIRLINES
MARCH 2025
OVERVIEW
The Philippine Airlines (PAL) was founded in 1941 and has been operating for over 80 years with the same name since its founding. It is the Philippines’ largest flag carrier and in July 31, 1946, PAL became the first Asian airline to cross the Pacific Ocean. It is also the only full-service network airline and the first commercial airline in Asia flying to 32 destinations in the country and 40 destinations in Asia, North America, Australia, and the Middle East.
The purpose of this rebrand was to help improve and modernize the imagery of PAL’s original logo while staying true to their brand personality: hospitable, sincere, and adaptable. This new logo aims for the brand to shine with confidence in the sky and let travelers know, this is truly the airline they should fly with.
TOOLS USED
Pencil and Paper
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
APPROACH
I chose the same color theme, but made adjustments to the typeface and logo mark. Their original logo already included a sun, but it was very outdated. The original sun from the flag is very symbolic, so I incorporated it into my design while also including wings to signify not just flight, but for the Philippine Eagle, the country’s national bird.
SKETCHES
COLORS
LOGO VARIATIONS
BUSINESS CARD
AIRPLANE DESIGN
BOARDING PASS
UNIFORMS
PENS
BRAND STYLE GUIDE
EVENT GRAPHICS
Name Badge
Facebook Banner
Poster
ALL WORK
PREVIOUS
NEXT
LET’S GET CREATIVE!
Have inquiries or interested in collaborating? I would love to help design your ideas and make it come to life!
PHILIPPINE AIRLINES
MARCH 2025
OVERVIEW
The Philippine Airlines (PAL) was founded in 1941 and has been operating for over 80 years with the same name since its founding. It is the Philippines’ largest flag carrier and in July 31, 1946, PAL became the first Asian airline to cross the Pacific Ocean. It is also the only full-service network airline and the first commercial airline in Asia flying to 32 destinations in the country and 40 destinations in Asia, North America, Australia, and the Middle East.
The purpose of this rebrand was to help improve and modernize the imagery of PAL’s original logo while staying true to their brand personality: hospitable, sincere, and adaptable. This new logo aims for the brand to shine with confidence in the sky and let travelers know, this is truly the airline they should fly with.
TOOLS USED
Pencil and Paper
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
APPROACH
I chose the same color theme, but made adjustments to the typeface and logo mark. Their original logo already included a sun, but it was very outdated. The original sun from the flag is very symbolic, so I incorporated it into my design while also including wings to signify not just flight, but for the Philippine Eagle, the country’s national bird.
SKETCHES
COLORS
LOGO VARIATIONS
BUSINESS CARD
AIRPLANE DESIGN
BOARDING PASS
UNIFORMS
PENS
BRAND STYLE GUIDE
EVENT GRAPHICS
Name Badge
Facebook Banner
Poster
ALL WORK
PREVIOUS
NEXT
LET’S GET CREATIVE!
Have inquiries or interested in collaborating? I would love to help design your ideas and make it come to life!
PHILIPPINE AIRLINES
MARCH 2025
OVERVIEW
The Philippine Airlines (PAL) was founded in 1941 and has been operating for over 80 years with the same name since its founding. It is the Philippines’ largest flag carrier and in July 31, 1946, PAL became the first Asian airline to cross the Pacific Ocean. It is also the only full-service network airline and the first commercial airline in Asia flying to 32 destinations in the country and 40 destinations in Asia, North America, Australia, and the Middle East.
The purpose of this rebrand was to help improve and modernize the imagery of PAL’s original logo while staying true to their brand personality: hospitable, sincere, and adaptable. This new logo aims for the brand to shine with confidence in the sky and let travelers know, this is truly the airline they should fly with.
TOOLS USED
Pencil and Paper
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
APPROACH
I chose the same color theme, but made adjustments to the typeface and logo mark. Their original logo already included a sun, but it was very outdated. The original sun from the flag is very symbolic, so I incorporated it into my design while also including wings to signify not just flight, but for the Philippine Eagle, the country’s national bird.
SKETCHES
COLORS
LOGO VARIATIONS
BUSINESS CARD
AIRPLANE DESIGN
BOARDING PASS
UNIFORMS
PENS
BRAND STYLE GUIDE
EVENT GRAPHICS
Name Badge
Facebook Banner
Poster
ALL WORK
PREVIOUS
NEXT
LET’S GET CREATIVE!
Have inquiries or interested in collaborating? I would love to help design your ideas and make it come to life!